AI Content Policy
We use AI tools to help draft and edit the content we publish, including on LinkedIn. This page explains our process and how it lines up with the EU AI Act's transparency rules (Article 50).
How we use AI
AI may be used to draft, edit, or refine text we publish — posts, articles, and site copy. Every piece is reviewed by a person before it goes live. That review is substantive: checking facts, claims, and tone, not a spell-check pass.
Oliver holds editorial responsibility for what ClearRamp publishes. Because of this review step, AI-drafted text doesn't need an "AI-generated" label — it falls under the EU AI Act's human-review exemption.
Images and video
- We don't publish AI-generated or AI-manipulated images or video that are meant to look like real photos or footage without a clear disclosure on the piece itself.
- Minor AI-assisted touch-ups on real photos — removing a small object, colour correction, cropping — are treated as standard editing and don't need a disclosure, since the image still represents what was actually there.
- Illustrations, diagrams, and product screenshots that aren't presented as photos fall outside this rule entirely.
If that changes
If we ever use a photorealistic AI image or video in published content, we'll add a short "AI-generated" note directly on that piece.
Questions
Reach out any time via our contact page.